Whether you are new to the world of graphic design or you are a seasoned pro, it is important for you to sharpen your skills regularly. It is essential that you to do everything you can to avoid making errors, especially since the success of your business or those of others may depend on it. Here are several critical mistakes you should avoid at all costs.
Using Too Many Fonts
Have you ever looked at a website and noticed that numerous fonts were being used? Not only does this ruin the overall aesthetic value, but it can make it very difficult for people to read. Whether you know this or not, having the eyes try to adjust to so many changes is not always the easiest thing to do. Ideally, you should use no more than two fonts’ more than that would be considered overkill.
One thing that you should avoid like the plague is adding content that is not really relevant. Sure, there are some visual elements that may make things look more physically appealing, but this is not as important as the need to have all of the content be aligned with your overall purpose. For instance, if you have a site that is devoted to motherhood and homeschooling, placing a picture of a huge guitar on the home page would not make much sense.
Adding Too Many Elements
In case you were unaware, being simple can go a long way when you are trying to appeal to an audience. There is no need to continuously add more elements until your site resembles the local junkyard. It can often be difficult to decide what should be used and which things need to remain on the cutting room floor. For the sake of your website, remember the old saying about less being more. If you have to ask yourself whether you are doing too much, you probably are.
Sure, you may need the added revenue a website makes when they allow third parties to place ads. The problem is managing to this without seemingly intruding and violating the rights of your visitors to absorb content without being bombarded with pop-ups. If you notice that an advertiser is only interested in this kind of ad, you need to decline. The average person installs software to avoid bumping into these kinds of ads. if they keep running into them when they are attempting to access your site, there is a chance that they will look for what they want elsewhere. The added revenue is certainly not worth losing members of your target audience.
Missing Contact Information
Having an air of mystery is fine in some cases, but it is definitely not the way to go when you are designing a website. One thing you should make it a point to include is contact information. If people feel like they have no idea who they are interacting with, it can hurt you in the long run. These days, there are so many scammers online trying to take advantage of others and/or gain unauthorized access to consumer’s information. As a result, people have learned to be on the safe side. Showing them who you are will make them feel like you can be trusted, and that goes a long way when it comes to business success.
Now that you know what must be avoided when you are doing graphic design for your website, there should be no more room for errors. Following this advice will ensure that you build something your audience will enjoy coming back to time and time again.